The 2 Day Principles of Persuasion (POP) Workshop based on Dr. Cialdini's ground breaking book Influence: Science & Practice is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.

The world-wide appeal of the POP has been demonstrated by its reach. To date, attendees from the following countries have have participated in this powerful workshop: China, the Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Indonesia, Malaysia, Ireland, France, Italy, New Zealand, Mexico, Egypt and Norway.

Click Here for more information about Dr. Robert Cialdini.

• How to use ethical influence to change behavior in others.

• How to create and enhance long-term, mutually beneficial relationships.

• Recognize and construct elusive "moments of influence" during which people are particularly receptive to your requests.

• To understand and practice how to effectively employ the six fundamentals, powerful, and universal principles of influence.

• Yet unpublished information including amplifiers and activators for the universal six principle of influence.

• To distinguish between ethical and unethical uses of influence.

• To influence co-workers who are above, below, and lateral to you.

• To make other's behavior more predictable.

• Persuasive skills in simulations that reflect common influence situations.

• To recognize and manage influence attempts directed at you.

• To apply your influence knowledge to the particular problems that you face every day.

• A common language that your staff can effectively use.