About Dr. Robert Cialdini

Harvard Business Review lists Dr. Cialdini's research in
Breakthrough Ideas for Today's Business Agenda.

Fortune Magazine lists Influence in their “75 Smartest Business Books.”

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His book, Influence: Science & Practice, is the result of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence: Science & Practice has sold over one million copies. It has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.


In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. He is currently Regents’ Professor of Psychology at Arizona State University, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include:

  • Dateline NBC
  • CNBC
  • CNN
  • ABC
  • Washington Post
  • New York Times
  • On Wall Stree
  • Forbes Magazine
  • Chicago Tribune
  • USA Today
  • London Times
  • Scientific American
  • Los Angeles Times
  • Psychology Today
  • Selling Power
  • Sales and Marketing Magazine
  • Leader to Leader Magazine
  • The Atlantic Journal
  • The Denver Post
  • The New York Times
  • Harvard Business Review
  • Fortune Magazine

Dr. Cialdini’s clients include such organizations as Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, CIA, and NATO.