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"The session surpassed my expectations! Lots of great data to solidify concepts, engaging facilitator, and easy to follow concepts...what more could you ask for!?! Many thanks to the whole IAW team." -Bleitner Consulting Services
“What a great
two days. Having read Dr. Cialdini's book a few years earlier
I thought I was using the principles well. Participating in the
workshop showed me subtle (yet very powerful) ways to put the
principles into action in different ways to create amazing results
in our marketing. We've
already seen an increase in results and we're enjoying implementing
our Action Plan. The instruction was informative, but the interaction
and input from other business people attending made the experience
even richer.” -Rich Dads Seminars
"This POP Workshop
is a valuable investment in time, money and effort. It will certainly
achieve successful financial, personal, and business goals. It’s
a very powerful and sensible approach to achieving future superior
results.” -Motorola
“Excellent presentation; involvement of
all delegates; fast running pace; particularly linking to the
persuasion principles.” -Pfizer
“The information shared in this workshop
is valuable for effective workplace interaction and relationships.
It can enhance one’s sensibility about the power of influence!” -Adelante
Consulting
"I came to a stark realization in one of
your classes a few weeks ago. I realized the no matter how long
we may have been doing the jobs we have and how old or young
we may be, we can still learn and refresh our approaches on how
we relate to our customers... The thing that struck me the most
was the number of opportunities we have to influence others.
Without your class, I would have never known that I personally
have squandered many chances to influence people to my advantage."
-Holt
Caterpillar
“This workshop was beyond my expectations. These
6 principles have opened my eyes on how to be effective and ethical! Looking
forward to putting these 6 influences into practice. Thanks
again.” -John Hall & Associates
Real Estate
“I appreciated getting this hands-on practice
to bring these applications to use.” -Phillips Semiconductor
“Non-arguable influence principles even
for the most experience manager. If you lead organizations,
not knowing this material will cost you.” -ROI Dynamics
“‘Implementation of knowledge is
the pathway to success.’ The past two days has molded the
disbursal of knowledge with the discipline of action models.
What a challenge. I
hope that my competition doesn’t get a hold of these principles!”
-Ford
“I now have the tools to be both effective
and ethical...and now I know WHY. This program on the Principles
of Persuasion was a must! I thought that I knew how to sell,
but now I know how to sell. Thanks for giving me the science!”
-America's
Destination
“After participating in the POP, the following
are the results of the applying the principles to my seminar
business:
1 - 300% increase in people signing up and paying their registration
fee, three weeks before our trainings,
2 - 800% increase in people signing up and paying their registration
fee, compared to the same month the previous year.
And we are still having calls from potential customer for our next
months trainings!
These results are directly from what I learned at the POP.” -Sistemas
Internacionales para el Desarrollo Humano Ilimitado (SIDHIC)

“The Principles of Persuasion Workshop
provides valuable tools for success in solving the real problems
in every kind of work or profession!” -Tucson Police Department
“The POP Workshop has given me the start
I needed to better grasp the principles. Anyone in any
occupation or profession will benefit from this workshop.” -USAF
“Our management team has realized the
power of the principles of influence with fans, the media, our
staff, and even operations with the players. For example, I personally
use reciprocity and consistent commitments by thanking others
for work they’ve
recently completed and by asking them questions about how they
think we should tackle issues. Compared to my prior tendency
to "cut to the chase," I’ve found people are
significantly more responsive and agreeable. Small changes do
make big differences...and since your work with us I think through
situations to make sure I use this science to set the right tone
for agreement.”
-San Antonio Spurs
“Wanting to become a Master Persuader? Take
this scientifically data based training. If you want
to lose your money and time keep taking other Persuasion
Trainings out there!” -SIDHI
“It is very valuable to have a workshop
focus on difficult subject into simple principles that can
be used immediately. Thank
you and keep up the good work.” -Glenn
R. Foreman DDS LTD
“…(These principles) are now a conscience part of my mental toolkit. I
will use them to actively plan future approaches in a more effective manner.
Thank you!” -British Telecom
“Pop integrates the science and practice
of these influence processes by invoking every learner in
knowledge acquisition and practice. By workshop end, everyone
has become fluent in the language of influence and can solve
advanced persuasion challenges.” -Talent DNA
“The POP Workshop could not have come
at a better time in my life. The starting of a new
career that influence of others could literally be the difference
of success or failure. This workshop gives me the knowledge
and helped in the development of using the principles that
can give me the end in succeeding.” -Multi-Chem Group,
LLC
“To say that I am impressed with the POP program or
the IAW team is an understatement. Their work towards
integrating the science of influence into the business represented
in this workshop will undoubtedly yield improved production
and profitability. We have integrated the POP course
into our values-based organizational culture and have very
high expectations for powerful outcomes.”
-Holt Development Services, Inc.
“How did our industry ever become
viewed as "Big
Tobacco"? One could easily make the argument that the
root cause for the Pharmaceutical industry's current woes
is a lack of rigorous application of Dr. Cialdini's influence
principles. Because basis for the pharmaceutical
industry is the scientific method, the Cialdini method is
acutely important. Just as we do in our research, Dr.
Cialdini has rigorous scientific evidence to back the utility
of his techniques. By ignoring the science of
influence, we
a) decrease the probability of influencing physicians to
prescribe our medicines,
b) blunder opportunities to convince customers
to establish price points that allow us to reinvest in the
future,
c) hurt the likelihood that patients will comply with treatment
regimens,
d) retard our organizations ability to adapt to
the onslaught of attacks from the unfavorable political
climate.
We ignore Dr. Cialdini at our folly!”
-Merck
“The workshop exceeded all of my expectations. The
information and insight I gained as a result of participating
will immediately change the way I interact with my team as
well as providing me with a unique and effective manner in
which to access a situation and ultimately take action.”
-Prudential Financial

“Great Workshop and great way to gain the practical tools to be more impactful day in and day out.”
-Nikko Metals
“This course will change my life. As a life-long “technology guy” I have often wondered why some of my fear-filled proposals have fallen flat. The science in the workshop helped me understand how to use proven techniques to improve my results.”
-Toyota Motor Sales
“Finding science that is easily transferable to everyday life is rare. Dr. Cialdini and his staff are truly at the cutting edge of brining hard science to human skills, not only in the U.S. but globally.”
-New Intelligence
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“I would recommend this workshop to anyone truly committed to investing in themselves and improving their communication and presentation skills.” -KB Homes
“I was recommended
to do this course by a friend and I would do the same. I
feel that everyone would benefit from this course.” -AstraZeneca
“This class provides a new way of thinking
when approaching new or difficult situations – with great
supporting tools & resources. Training
team was great – info not too difficult– and many
diverse new acquaintances.” -CIGNA Corp.
“The skills learned in this workshop will
make a good attorney or negotiator great. I highly recommend
this workshop and look forward to putting these kills to use.” -BAR/BRI
Bar Review
“It is an honor that you would ask me
to write about the value I received from this course over the
last two days. I
have been enlightened to the science of persuasion that captures
the ethical principles of influence. What a joy it is to
understand how I can put these principles into effect for the
benefit of myself and my customers. Anyone who will take
the knowledge of the six principles will be successful only if
they will put them into action, everyday.” -Best Western
International
“I learned quite a bit in this seminar. In
fact while on break the second day I employed some of the principles
and closed a great deal on my cell phone! The techniques
are easy to understand and use, I wish I would have learned this
a long time ago. An outstanding tool! These
principles make selling ‘predictable’.” -D&L
Technologies

"The class was excellent. The
students were totally engaged and the materials offered substantiated
their learning. What I also found was current, scientific insights
into what causes people to change. The six fundamental Principles
of Persuasion are learned and reinforced with an exercise that
brings everything together. I am using Influence at work
everyday and believe this is one of the most critical skills
for a successful dealer sales person. The real meat behind
Principles of Persuasion is that if done correctly is a high
ethical way of doing business or conducting yourself in every
aspect of life. I highly recommend this class to anyone
in a leadership position or a customer contact position."
-Caterpillar
University
“I found the POP to be an excellent source
of new tools for influencing my guests and employees. I
will be using these tools immediately to impact my business!” -VCG
Holding Corp
“Our people have had a lot of different
training classes, but this one is different. The six principles
of influence appear to be simple, but the more we learned, the
more we realized that this course is really a tight little system
that allows us to think in different ways. This Principles
of Persuasion course was excellent for our Senior Managers, customer
service directors and sales people. We saw a measurable
difference right away. The only problem is, now the word
has spread and everyone wants it.”
-CIGNA Healthcare
“It was Fabulous.” -Aventis Pharmaceuticals
“I had done extensive research on this
cause prior to making the decision to attend. The course exceeded
my expectations. I believe a workshop is valuable when I can
walk away with one new skill to apply immediately. I have
six new skills that I can apply to 4 critical situations of influence. In
addition I will be able to recommend bringing this gift to my
department in the form of a customized class. With the
courses content & research & opportunity
to practice; I believe it to be a lethal combination. The
icing on the cake is the fact that the course insists upon the
ETHICAL use of influencing. Great Work.” -Capital
One Services, Inc.
“This ‘Power of Persuasion’ program has been
the single most valuable and powerful decision shaping tool I
have encountered in my recent career. The simplicity yet
depth of this pithy science has enabled me to create massive
upside leverage in every situation whether it is driving more
sales revenue or marketing for my clients. I intend to make the
principles learned an integrated part of my influence arsenal
and use it with integrity as a force for good.”
-High Velocity, Inc.
“One of the most valuable new pieces of
information that in the field of mediation work, more than anything
else that I have seen in the marketplace. These principles
are backed up by science and taught in ways that have practical
application to everyday usage in the mediation process. These
principles will result in better more effective outcome with
more satisfied clients. What a win-win discovery.” -Advanced
Mediation Services
"I have participated in many high quality programs, but
this one was immediately useful. Additionally, I found
that theses principles have important relevance across many facets
of our business."
-Kronos Optimal Health
“The class was excellent. The students
were totally engaged and the materials offered substantiated
their learning. I
highly recommend this class to anyone in a leadership or a customer
contact position.” -Butler Machinery
“Finally a language everyone can understand and a simple
process to drive planned results.”
-Flint Energy Services LTD “I just completed another Principles of Persuasion
Workshop for Agriliance and Croplan Genetics. The group
ranged from the Vice President of Agriliance to the Retail
Sales Managers who serve the Heartland Region. The response
was predictably outstanding.
From our perspective, the Principles of Persuasion approach
makes us far better influencers whether we are marketing
our equipment programs to our dealer network or coaching
field agronomists in how to be better sales people.”
-Agriliance / Croplan Genetics

“I was very impressed with the information
that was presented. The data used to back up the training
added to the validity of the program. It is something that
everyone could relate to. We are using the lessons learned
from the training to develop our marketing approach and tactics
to grow our business. I really enjoyed it.” -Land
O' Lakes, Inc.
“This POP Workshop may well make the difference in
successfully applying principles of persuasion and ethically
achieving wise business solutions.”
-AQUAFORM AG
“Influence At Work’s Principles of Persuasion
Workshop has practical application in all aspects of business. From
interaction with staff and management to interaction at patrons. POP
will help achieve goals quickly and at little or no coast. Incredibly
applicable to all.”
-International Entertainment Consultants
“The POP Workshop is an excellent
way to learn to apply Robert Cialdini’s work. There
is no better way to internalize the application of his principles
of persuasion and apply them to specific business situations.” -AITGOV
“A wonderful combination of content and instruction
with great application and real world examples.”
-Widmeyer Communications
As a learning & development professional,
I was extremely impressed with the design of the POP session. The
lecture based on recent research and memorable stories, as
well as the practical application in small groups kept the
entire class engaged both days. I appreciated the constant
focus on developing an action plan and the ability to vett
this plan with other participants and the facilitators on Day
2. I have implemented both of the action plans I came
up with in the session – so far so good! As a
result of attending the session, I have experienced the success
that results from taking time to plan influencing strategies
and the power of leveraging the influence principles.”
-Wells Fargo Private Client Services
"The principles are very easy to use and
they occur in everyday work. The science proves that if we
employ them, we will be more influential. The information
we recieved in the POP will help us to construct better strategies
with our owners and assist us with aiding them in driving
their businesses."
-Little Gym International
“Principles are applicable everywhere and there is no limit where it will be useful. Learn the principles, use it in life, win in the world!”
-Accenture
“The workshop succeeds in teaching applications. This sets it apart from most all other workshops.”
-ActionCare
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