Influence: Science and Practice
In May of 1999, Dr. Cialdini's book was rated
as Amazon's top business book. Updated for 2001, Cialdini has
recently published the current, fourth edition of his best-seller,
Influence: Science and Practice. Influence is a result of 40
years of study into the reasons why people comply with the request
in business settings. Worldwide, Influence has sold over one
million copies. Influence has been published in twenty languages
and 23 different countries, and consistently ranks within the
top one half of one percent of books sold on Amazon.com. Fortune
said it is one of the "smartest books we
know."
-"Bob Cialdini is the most brilliant student
of influence and negotiation I've encountered. If everything
was on the line in a negotiation, I can't think of anyone I'd rather
have advising me."
--Tom Peters, The Tom Peters Group
-"This will help executives
make better decisions and use their influence wisely...Robert
Cialdini has had a greater impact on my thinking on this topic
than any other scientist."
--Charles T. Munger, Berkshire Hathaway,
Inc.
-"Arguably the best book
ever on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer or someone weaving the web of
persuasion to urge others to buy or vote or you product, this
is essential book for the understanding the psychological foundation
of marketing. Recommended."
--Amazon.com Editorial Staff
-"For marketers, it is among the most important
books written in the past 10 years."
--Journal of Marketing Research
-"The materials in Cialdini's Influence
are a proverbial gold mine."
--Journal of Social and Clinical Psychology |
