It’s a well-kept secret that an entire science is devoted to how people are persuaded. There is a science that has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

The success of leaders, executives, managers, and salespeople is measured by their ability to accomplish goals. Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose. We live in a world where those who are the most persuasive are the most prosperous. How successful you are in your professional and personal life depends on your ability to influence others.

Those who wish to create and sustain positive change in others need to understand how the influence process works. A vast body of scientific evidence now exists on how, when, and why people say “yes.” There’s been an average seven to nine year time-lag between the time that findings are discovered in the behavioral sciences, and the time they begin to be implemented by professionals who need the information.

Now, INFLUENCE AT WORK (IAW) is pleased to offer you and your employees the Principles of Persuasion (POP) workshop. Developed by leading researchers in the behavioral sciences, it is the first program that bridges this time lag, helping you implement the latest research to your advantage.

Unlike most consulting and training firms, INFLUENCE AT WORK was founded by behavioral science researchers and professors at top universities. Our approach to the influence process is based on the research and methods of the internationally renowned influence expert, Dr. Robert Cialdini, whose seminal research into the six fundamental principles of influence forms the cornerstone of our training program.

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Principles of Persuasion Workbook
The Principles of Persuasion Workbook is only available when you attend the Principles of Persuasion Workshop. The workbook outlines the workshop but also contains information stemming from Dr. Cialdini's Six Principles of Influence not found anywhere else. Not only does the workbook give you a thorough understanding of each principle, but there are also exercises and application methods provided for each of the six principles-you can only imagine what you will lose out on by not having this powerful tool.

Influence: Science and Practice 5th Edition
In May of 1999, Dr. Cialdini's book was rated as Amazon's top business book. Updated for 2008, Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold nearly two million copies. Influence has been published in twenty languages and 24 different countries, and is the top sales & marketing book on CEO Read's 100 Best Business Books of All Time. Influence has been ranked on the New York Best Seller List & Fortune said it is one of the "smartest books we know."

Principles of Ethical Influence Smart Card & Tip Card
At first glance, the TIP card appears to be a smaller version of the Smart Card. But don't be fooled-each card is distinctive in it's own way. The smaller TIP card lists all Six Principles of Influence and key accommodating concepts that follow each principle. These cards are a powerful tool that can support you through business endeavors.
SMART CARD available only by attending workshop.

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